Resources

I had to bootstrap both of my businesses. That meant pinching every penny possible.

Today, there are tons of tools which make it possible for the small business owner to compete with the big guys.

Here’s a list of the tools I’ve used to create the Free Market Squad online community.

For Building the Website

Discus

Free tool.

Used for comments on blog posts and course pages.

https://disqus.com/


Google Forms

Free tool.

Used for contact and sign-up forms. Also used for creating spreadsheets.

https://www.google.com/forms/about/


Sublime Text

Free tool, with option to donate.

Used for writing code. Html, CSS, Java, PHP, etc.

https://www.sublimetext.com/


WinSCP

Free tool, with option to donate.

A great FTP tool for uploading and managing the FMS website code.

https://winscp.net/eng/download.php


Blambot

Paid tool.

The FMS logo was created with a paid font from Blambot, called Damn Noisy Kids.

http://www.blambot.com/


Adobe Photoshop

Paid tool.

Used for creating graphics and logos and editing photos.

https://www.adobe.com/products/photoshop.html

For the Blog

Hemingway App

Free tool, paid upgrade available.

A great writing app that helps keep sentences short and pointed.

http://www.hemingwayapp.com/


Google Keyword Planner

Free tool.

Great for finding targeted and long tail keywords. Find out what people are searching for, and write based on those results.

https://adwords.google.com/home/tools/keyword-planner/


Unsplash

Free tool.

Thousands of beautiful photographs to use in you blog posts. All free.

https://unsplash.com/


Pixabay

Free tool, with ads.

Thousands of free photos and graphics to use for you blog posts.

https://pixabay.com/


Canva

Free tool, with paid features.

Great for creating info-graphics, banners, and icon rich artwork.

https://www.canva.com/

Marketing Tools

MailChimp

Free tool, with paid upgrade.

Email list service. Great for beginners. Lots of free tools. Must pay for full package.

https://mailchimp.com/


GetResponse

Paid tool, starts at $15 a month.

Email list service. Allows you to collect emails, set up auto-responders, and send out newsletters.

https://www.getresponse.com/


Google Analytics

Free tool.

Track which pages get the most views, how people are searching for your site, and more.

https://www.google.com/analytics/


Facebook Pixel

Free tool.

Used for tracking conversions on your website, re-targeting audiences for facebook ads, and collecting facebook demographic insights.

https://www.facebook.com/business/a/facebook-pixel

For Building Courses

Webinar Ninja

Paid tool.

Allows for running webinars, building email lists, and creating course materials.

https://webinarninja.co/


Keynote

Free tool for Mac.

Used for creating webinar slides, info-graphics, and PDF's.

http://www.apple.com/keynote/


Screenflow

Paid tool for Mac.

Easy to use tool for recording and editing video on the Mac. Also allows for screen capture tutorial videos.

http://www.telestream.net/screenflow/overview.htm


Youtube

Free tool.

Used for creating and hosting video files. Allows for public and private viewing. Great for embedding videos on pages with restricted access.

https://www.youtube.com/

My Favorite Books on Business and Marketing

Click the book cover to find these books on Amazon. I don't have an Amazon affiliate program, so I'm not getting paid anything if you buy them. These are just my honest recommendations.

Some of the books will have an Audible link posted with them. These links will get you an audiobook version for FREE when you create a new Audible account. Again, I get paid nothing for these links. I just want you to take advantage of free learning materials.


Ready, Fire, Aim

By Michael Masterson

Ready, Fire, Aim

Get This Book Free on Audible

Buy on Amazon


The E-Myth

By Michael Gerber

E Myth Revisited

Get This Book Free on Audible

Buy on Amazon


Influence

By Robert Cialdini

Influence

Get This Book Free on Audible

Buy on Amazon


80/20 Sales and Marketing

By Perry Marshall

80/20 Sales and Marketing

Get This Book Free on Audible

Buy on Amazon


How to Win Friends and Influence People

By Dale Carnegie

How to Win Friends and Influence People

Get This Book Free on Audible

Buy on Amazon


No B.S. Direct Marketing

By Dan Kennedy

No B.S. Direct Marketing

Buy on Amazon


The Ultimate Sales Letter

By Dan Kennedy

The Ultimate Sales Letter

Buy on Amazon


The Boron Letters

By Gary Halbert

The Boron Letters

Buy on Amazon


How to Write Copy That Sells

By Ray Edwards

How to Write Copy That Sells

Buy on Amazon


DotCom Secrets

By Russel Brunson

DotCom Secrets

Buy on Amazon

Digital Tools I Use for My Podcast

BlastPod, Podcast Hosting

Paid tool.

Used for hosting and distributing my podcast files. Also used to create my podcast website. Great all-in-on solution for podcasting.

https://podcastblastoff.com/


GarageBand for Mac

Free tool.

Great for recording and mixing down your podcast, if you're on a Mac.

http://www.apple.com/mac/garageband/


Pro Tools First for PC and Mac

Free tool.

The industry standard for mixing music now has a free version that works great for recording and mixing down podcasts.

http://www.avid.com/pro-tools-first


Assistant.to

Free app for Gmail.

Used to schedule interviews through Gmail. Automatic syncing with your google calendar.

https://www.assistant.to/


Skype

Free tool, with paid version.

Used for interviews. Pretty much everybody has a Skype account. It's the easiest way to connect with guests.

https://www.skype.com/en/


Ecamm Call Recorder for Mac

Paid tool.

Great for recording Skype calls on Mac. Allows for split-track outputting. Convert to MP3, AIFF, Wave, and more.

http://www.ecamm.com/mac/callrecorder/

Tools for Online Masterminds

Facebook Groups

Free tool.

Used to create an online community. Allows for multiple privacy settings.

https://groups.fb.com/


Facebook Messenger Calls Feature

Free tool, requires app, uses bandwidth.

We make our mastermind calls using the facebook Messenger app. It's free to use and provides great connectivity. The only downfall is that it uses bandwidth, so Wi-Fi is recommended. Oh, and there might be some privacy policy deals to take issue with.

https://www.messenger.com/