Get More Sales with Direct Response Advertising
You provide something of value.
Maybe it’s a service. Maybe it’s a product. But whatever it is, it enriches the lives of others. And thus, you have an obligation to let them know about it.
You've mastered your skills. You've built a solution. You provide an invaluable service. You have what others need, but they don't seem to be responding. In essence, you've built a better mouse trap, but the world isn't beating a path to your door.
That doesn't mean that all your hard work was in vain. Far from it. It just means that you’re missing some key ingredients: proper marketing and persuasive copywriting.
As a business owner, you have a lot on your plate.
You’ve got books to manage, customers to make happy, and deadlines to meet. It's not an easy role to take on. You do a lot of hard work to create value in the world. But communicating that value to people who need it might not be your strong suit.
Plus, you're an honest business person, not some slimy salesman. You don't want to manipulate people into buying from you. And even if you did, do you really want to hire some fancy advertising agency that only sees you as another account?
Maybe you've tried advertising before, but you didn't get the results you were expecting. Maybe you're getting ok results, but you know you could be doing better. Maybe you're just having trouble nailing down the perfect massage that will turn lookie-loos into happy buyers.
That's ok. In fact, it's to be expected. When you spend so much time building your business, it's easy to lose sight of how others view what you offer.
Sometimes it's hard to see the big picture when you're stuck inside the frame.
But you need to do something. Businesses need profits to live. Without enough sales, you'll have to close your doors and go back to working for someone else. And the world will be robbed of what you, and only you, can provide.
Most business owners aren't marketers.
I know when I first started advertising, I lost a lot of money. I had no idea what I was doing, and so I just copied what I saw the big boys doing. But I didn't have their established presence, and I didn't have their budget, so I didn't get their results.
I had to accept the hard truth; what's good for the goose isn't always good for the gander. It was an expensive lesson to learn, but I'm glad I learned it.
Like you, I'd always dreamed of owning my own business. Escaping the rat race and being my own boss became something of an obsession. By 19, my little brother and I started our first business: an independent record label and production company.
We had mild success, but never lived up to our potential. And we never made enough to retire from our 9 to 5's. If only I'd known then, what I know now.
In the early 2000's I got into web design, and started building websites for local businesses. They were pretty. They were flashy. But they amounted to nothing more than online brochures. And they didn't drive very many sales.
I wanted more new clients. I wanted a better return on investment for my current clients. And I was building a new business that I didn't want going down the same path as my previous endeavors.
That's when I discovered copywriting and direct response marketing.
Sales are the fuel of any business, and direct response marketing provides that fuel.
A key part of direct response marketing is something called copywriting. It's a style of writing that hits triggers and overcomes objections. It's basically salesmanship in print. And it's what I do best.
Great copywriting can:
• Increase website conversions
• Sell more to existing customers
• Pull in new customers
• Build trust with customers and clients
• Tell your story in a compelling way that makes others want to hear it
• Take cold leads and turn them into buyers
• Create interest around your product or service
• Get tire-kickers and fence-sitters to take action
• Multiply the effectiveness of your current marketing strategies
And a whole lot more.
What can direct response sales copy do for your business?
How great would it be to know which ads are working and which ads are not? What if you could spend money on only the ones bringing more back in? How much difference would it make if your sales message could increase responses, even if only by a 2 0r 3 percent?
Could it mean more time to spend with you loved ones? Could it mean taking that dream vacation? How about the goal of getting sales: even when you're sound asleep?
That's what learning direct response marketing has done for me.
My sales have increased. My new business is turning a profit, month after month. And my clients are getting better results than ever before.
So, I have to ask: what can great copywriting do for you and your business?
Here's what I've been able to do for some of my current clients.
“I’m on a first-name, speed-dial basis with many of the top marketers in the entrepreneurial space. But when it came to marketing my own message, I’ve never found anyone who even comes close to Nathan Fraser.
What he did that was especially amazing – and continues to be deeply appreciated – is: find, and help me build the bridge between, what I’m best at, and what prospects and fans would want to hear. I’ll give him 100% credit for coming up with the basic idea and the exact format of the Copywriters Podcast. Nathan knows his marketing, that’s for sure. But there’s also a sixth sense, a pinch of magic, that the truly expert practitioners have as well. And Nathan’s got it in abundance.”
- David Garfinkel
“The World’s Greatest Copywriting Coach”
“We run an independent radio network and a lot of our support comes from our listeners.
Last year, we hired Nathan to help us with an ad campaign encouraging listener support. After running the ads for just a few days, we saw an immediate increase in listener support. Over the next few weeks, subscriptions went up over 23% and they’re still increasing.
Since then, Nathan’s been our go-to guy when it comes to marketing and advertising.”
- Chris Geo
Owner of Truth Frequency Radio Network
I've done it for myself. I've done it for my clients. I can do it for you.
I've worked with local business, national radio stations, and even multi-national video game companies. And now I’d like to work with you. Let’s take your business to the next level with the marketing and copy writing it deserves.
You can choose from a wide range of services, any of which will tighten your message and increase your sales.
Email is still the number one way things get sold on the internet today. In fact, you probably found this sales page because of an email. But if you don't do it right, your emails will end up in the spam folder, and they won’t do you a bit of good.
Start off on the right foot with a pre-written auto-responder series that converts. Take cold leads on a journey that turns them into fans, and eventually buyers. Build trust and authority your audience, and turn that trust into sales.
A good auto-responder series needs to be at least 5 emails long, but can be as long as 30 emails if you really want to drive the point home. In my own business, I email every day. And I wouldn't if do it I didn't see results for my effort. A well written auto-responder series sets you up for a lasting and profitable relationship.
Designed as a one-time offer, sales letters work. They point out the problem your customer is facing, the show how bad it could get, and they offer a solution. If the customer is on the fence, a well written sales letter will pull them over.
But well written sales letters are hard to come by. And they’re even harder to write if you don’t know what you’re doing. Fortunately, you don’t need to worry about that. I’ve got you covered.
How can you tell?
Well, you're still reading, aren’t you?
And you already know you need what I can deliver. You're just waiting for me to overcome any last objections you might have.
I will. And I can help you do the same with your customers.
A good sales page can bring in those S-W-I-S-S dollars: Sales-While-I-Sleep-Soundly.
Sales pages live on the internet and act like an automated salesperson for your business. You send people to it, and they turn into buyers. But only if they’re well qualified, and only if your sales page is well written.
Most sales pages aren’t. The business owner tells you all about what their product is and forgets the most important part: what the product does.
It's an easy mistake to make, especially when you’re so close to what you sell. That's why you need a good copywriter to do it for you.
Every business needs a website. But most business websites are little more than billboards on the information super highway. Even worse: most get no traffic, and have nothing compelling to keep the traffic they do get.
I take a different approach. I build sites designed to drive sales. When people find your site, I want them to stay there. I build every page with the goal of getting them to take action.
If you just want to look pretty at a cheap price, I'm not your guy. But if you want a website that engages visitors and gets them to act, holler at your boy.
Website copy includes written copy for things like:
• Home pages
• Contact pages
• About Us pages
• Opt-In Landing pages
• Sales pages
• Up Sell and Down Sell pages and more
If you need to step it up with more content, we can work something out. And if you need web development work done, I have top-notch coders on my team. We can make it happen.
Here's the deal.
I've spent years honing the craft of marketing and copywriting. When you hire me to write for you, you’re not just buying my writing; you’re buying persuasion. When you hire me to for web design, you’re not just buying a website; you’re getting an automated sales machine.
And while I don't sell myself short, I charge very little compared to what I deliver. I do this because I want to stay within your reach. I believe in small business owners and entrepreneurs, and that's who I want to serve.
Great copy and solid marketing is like a money making machine. If you do it right, you can put in one dollar and pull out two.
Results will always vary, depending on a number of things. Traffic, demand, your target market, the economy; all can impact sales. But here’s my guarantee: You will be satisfied with my work.
If you're not, just tell me what changes you want made, and I'll make them: immediately, and at my own expense. There's no charge for re-writing. Revisions are part of the flat fee we agree upon at the beginning.
I cannot guarantee specific results; as that would be unethical. But I can guarantee your satisfaction with the end result.
So here’s my question for you. Do you believe in the value of your product the way that I believe in the value of my service?
If so, let's get together. Let me help you turn words on a page into dollars in your pocket.