Marketing Consultations

How to Set Your Marketing on Auto-Pilot

As a business owner, you carry the weight of the world on your shoulders.

Payroll, inventory, paperwork, customers and clients, and the list goes on. It's a lot to handle. But somehow, you manage.

Your business provides value to the people you serve. And you know there are more people out there who could use what you have to offer. In fact, you know the life of your business depends on you reaching more people. But you got into this so you could be a business owner, not so you could learn to be a marketer.

Besides, do you even have time to take on more responsibilities?

Maybe you've tried some advertising, but didn't get the results you were expecting. Maybe you paid to get the word out, but you had no way of telling if it worked. Maybe you paid some fancy pants marketing agency a bunch of money, only to be left holding the bag at the end of the day.

Maybe you've done all that and decided advertising just doesn't work in your market.

The struggle is real. I've been there. I feel your pain.

In fact, I've ran more than one of my own businesses into the ground. I wasted lots of money taking bad advice from high-priced "marketing gurus". I've made some costly mistakes and learned some pretty valuable lessons along the way. As a result, I've discovered that most of what you'll learn in school, or from high-priced marketing agencies, is just dead wrong.

I've always known marketing was important. I mean, you can't let all your advertising emanate from sources beyond your control. But what I'd been trying up to this point wasn't working. I was wasting a lot of time, and more importantly, money.

That's when I discovered Direct Response Marketing.

When kids study marketing in college, they learn something called "Mass Marketing". They learn to focus on "getting your name out there" and "creating a trustworthy brand". It's the marketing equivalency of firing a million arrows up into the air, and hoping one or two of them come down and hit a target.

That's great, if you have the marketing budget of Coca-Cola or McDonald's. But that's not the marketing budget I have. Nor is it the marketing budget of most of my clients.

When we go out to the archery range, we have to be careful with our arrows. We have to take aim. And we have to show a return for every arrow we let loose. That's what Direct Response Marketing makes possible.

Direct Response Marketing helps you:

  • Track the results of your efforts
  • Split test and discover the most persuasive sales messages
  • Build better relationships with your prospects
  • Guide people to the buying decision
  • And a whole lot more.
  • Learning and implementing these principles is turning my new business a profit-generating machine. It's turned my marketing into a system I can feed one dollar into, and pull two dollars out of. It no longer feels like I'm throwing noodles at the wall, hoping something sticks.

    After seeing the results for myself, I started helping other business owners do the same thing. This started with just a few select clients, but soon became a second source of income for me. And since it's such a valuable service, I figured I should start offering it to more people.

    But don't take my word for it.

    Here's what some of my clients have to say about working with me.

    Matt Lamarand

    “Nathan will explain concepts and strategies until they make sense to you, until you can explain it back to him, and you can tie it back into your own business and your needs”

    - Matthew Lamarand

    Owner of ME 1st Solutions

    Drew Sample

    “When I first hired Nathan, I was a bit unfocused on the direction and vision for my company. I didn’t have clear brand recognition, and my customer base was all over the place. Nathan helped me niche down and bring clarity to my brand.

    As a result, I now have a thriving micro-greens business and a loyal customer base. My biggest problem now is meeting the demand. It took a lot of hard work, but with Nathan’s help, I’ve built a business and a brand that I’m proud of.”

    - Drew Sample

    Owner of Capitol City Gardens

    So, here's my offer to you.

    I'll help you set up a direct response marketing system for your business. This way, you're not just getting your name out there, you're getting results.

    We'll identify your target market, reach them with the right messages, and turn them into buyers. Best of all, we'll systematize the whole process so once it's all working; you can set it on autopilot.

    The end result will be a marketing machine that attracts, qualifies, and consistently brings in new leads for your business. If you ever need to actually talk with them, they'll already be ready to buy. That's the power of direct response marketing.

    Here's what you'll get.

    Once you've signed up for one-on-one consulting with me, we'll meet on a weekly basis. If you're in my local area, we'll meet each week in person. If not, we'll connect through Skype or your preferred method of online calling. If you're real old school, we can even connect on the phone.

    I'll record and provide archives of all our meetings, in case you need a refresher on anything we discuss.

    During these meetings, we'll:

  • Identify any problems in your current marketing strategy
  • Create your sales copy and marketing platforms
  • Pinpoint your target market and how to reach them
  • Create content to attract the people you want to do business with
  • Set up systems to weed out the people you don't
  • Build out sales funnels and customer journeys to max out the lifetime value of those you serve
  • Identify what makes your product or service preferable to the alternatives
  • Figure out how to clearly communicate that value to your market
  • Come up with persuasive messages to convert browsers into buyers
  • Track and improve results
  • Identify what's working and what's not in your marketing, so you can stop wasting your advertising dollars
  • Set goals and create accountability
  • And turn it all into a system you can set on auto-pilot
  • What works best for my existing clients is a weekly sessions plan. This way we can trouble-shoot, set goals, evaluate results, and adjust from there. I'm booked solid throughout the most of the week, but Mondays and Thursdays are still pretty open.

    I'm not sure how long that will be the case, so get me while you can.

    You can book me for single sessions, or reoccurring meetings. We can set up a long term plan, or just put out any fires that you're dealing with at the moment. There's no obligation to continue services if you're not completely satisfied, and you can cancel at any time.

    I do require payments in advance, but I'll refund the entire cost of any session you feel wasn't worth every penny. Ask for a refund within 30 days, and I'll honor it, no questions asked. I don't like feeling like I got less than what I paid for, and I won't leave others feeling that way.

    So now you've gotta ask yourself;

    Are you ready to start bringing in consistent leads and customers? Are you tired of leaving the advertising of your business to chance? Are you ready to build a system that puts your marketing on auto-pilot?

    If so, set the gears into motion. Book your consultations today.